Well versed in conceptualization, branding, and design theory, I use the Adobe Creative design Suite (including Illustrator, Photoshop and InDesign) to create both printed material and web content. I also specialize in editing and retouching photographs with an eye for subtlety and natural beauty.
My bread and butter is creating and updating custom Shopify websites for small businesses looking to sell products online. I also have experience with weebly, wix, godaddy, wordpress, and more. I can help you set up your entire online presence from scratch. I have a rich understanding of the best options to incorporate into your website, including SEO, third party services, and I continually educate myself at the ever changing rate of industry standards.
My emphasis in all projects is cohesive brand presentation. Beginning with a unique and beautiful logo, I create branding guidelines for a wide range industries mainly including health, spirituality, tech, non profit, cosmetics, and art. With an emphasis in branding, my designs stay consistent and follow branding guidelines to ensure trust and longevity in client brand identity. My attention to detail and relentless application of design theory parallels my knowledge of what's possible to accomplish online.
Label design is a bulk of my work these days, with so many businesses wanting to brand their products in various ways. Printed materials may include business cards, brochures, post cards, flyers, shipping boxes and mailers, stickers, t-shirts, and more. The fun part about having a small business is seeing it represented cohesively, worn and shared by others, and sharing your promise with your customers.
I received a Bachelor's of Arts Degree with emphasis in Graphic Design in 2011 from San Diego State University.
2 internships during Senior Year at SDSU
3 years as lead designer at LoudNoises, a design & development agency.
Successfully freelancing since 2014. I began my own skincare company from scratch in 2015 at secretlyobvious.com
While backpacking through Italy in 2014, I found some graffiti on the side of a church in Florence. "Are you living? or are you existing?" still echoes in my mind on a daily basis. This moment in time served as just another sign that I wasn't alone in my need for growth, adventure, and freedom.
I love what I do. As a small business owner myself, I know what it takes to be your own boss. With the right idea, the freedom is well worth the risk. Your project is always changing, I'm here to help you reach your goals affordably while meeting competitive standards.
You may know me by my maiden name Godfrey, but I am now Hammond as of 2018! I live in California with my husband and son, pursuing the arts and music full time. I love creating, traveling, and learning more ways to combine science and art to create solutions that benefit our planet and humanity.