Lavish Hill Farms is a actual lavender farm located in Nashville, Tennessee. Owners Beth and Tim make bath and body products as well as culinary treats using their own lavender harvests. With the ability to offer both raw ingredients and products, we established a branded online presence in the Lavender industry with a website, social media presence, blog, and printed materials for local and national retailing. In 2020 we concentrated on advertising with Google, Facebook, and Instagram due to brick and mortar retailers being closed due to Covid-19.
We built an educational blog all about lavender and wrote articles about the scientific benefits, recipes, and DIY content. These articles promote the products and served as content for sharing in email newsletters and social media.
We created labels for the products and generated branded content for advertising online. With the help of our models, we photographed one of a kind lifestyle images on location and in studio.
We created a fully responsive, SEO optimized e-commerce website for selling products. We wrote blog posts and integrated apps for marketing through email campaigns.
We curated and designed fun content showcasing products and the farm and blog posts, scheduled for automatic posting throughout each month on multiple channels.
Using Google, Facebook, and Instagram ad platforms, we created targeted audiences and tested branded content. We created funnel pages designed to squeeze sales, upsell viewers, and re-engage after checkout.