Shop Shabazz is a network of Philadelphia hair stylists that exclusively offers locs (dreadlocks) services, and products. Owner Ugo is Nigerian-American and prides herself in cultivating and promoting the culture surrounding this hair style through her services and teaching. Her team creates loc extensions made by hand with 100% human hair and offers them for sale online to a global following. We helped Ugo transition from her humble beginnings to the manager of team with an influential brand able to tap into the increasing demand for both products and services in this subset of the African hair care market.
Aligning with the transformative nature of her business, this hashtag and catchphrase highlights her efforts to transform the pejorative term into the culturally appropriate "Locs" to describe the tradition behind her work to a global audience.